ArborDash gives your office two-way texting from a local number of your own. Business texting in the U.S. comes with two sets of rules. Carriers filter texts from 10-digit numbers that are not registered through A2P 10DLC, and the TCPA sets damages for texts sent without consent. You register with the carriers from inside the dashboard. ArborDash checks each customer's consent record before a text campaign or schedule text goes out, and anyone who texts STOP gets no more texts until they text START.

Customers text your ArborDash number and the conversation lands in the SMS inbox, matched to the customer by phone number. The same thread appears on the customer's page, and each text is logged on their Activity tab next to their calls and emails. Your team replies from the dashboard on a computer or from the mobile app.

Texts also go out from other parts of ArborDash. After you apply a crew's optimized route, you can text each opted-in customer on it their scheduled date and arrival window. Text campaigns go to up to 500 opted-in customers at a time. Staff alerts such as a new lead or an approved estimate can text the team members you choose.

Consent works at two levels. First, an owner or admin confirms once, in Phone Settings, that your company collects texting consent properly. Until then, ArborDash sends no customer texts. Second, each customer carries their own opt-in and its source: the consent box on your web lead form (it starts unchecked, and the form records the IP address and browser with each opt-in), accepting an estimate or paying an invoice in your customer portal, texting you first, replying START, or paper or phone consent an admin records on the customer's page, with an optional note on where the evidence is kept. Each opt-in keeps its date and source, and STOP replies are logged too. Customers synced from QuickBooks and leads imported from a spreadsheet start with texting off.

What's included

  • Two-way customer texting from a local number of your own
  • One thread per customer in the SMS inbox and on the customer's page, with every text on their Activity tab
  • Schedule texts from the route planner with each opted-in customer's date and arrival window
  • Text campaigns to up to 500 opted-in customers at a time
  • Staff alerts by text for new leads, approved estimates and payments received
  • A2P 10DLC registration in the dashboard, four steps for a one-time $25 fee
  • Consent tracking per customer with the date and source of each opt-in
  • Unverified opt-ins stay blocked until an admin records where the consent came from
  • Opt-out keywords (STOP, UNSUBSCRIBE, CANCEL, END, QUIT) honored automatically, with START to rejoin and HELP answered with your contact details

How It Works

  1. Buy a local number in Phone Settings, searching by area code or city.
  2. An owner or admin confirms, in Phone Settings, how your company collects texting consent. Registration and customer texts stay locked until then.
  3. Complete the four-step A2P 10DLC registration in the same place: pay the $25 fee, confirm your business details, choose a brand type, and submit your campaign with sample messages. The dashboard shows where each review stands.
  4. Customers opt in through your web form, your customer portal, a text to your number, or a START reply. For paper or phone consent you already hold, an admin records it on the customer's page.
  5. Your team replies to incoming texts from the SMS inbox. STOP replies switch the customer off and are logged.

Why carrier registration matters

U.S. carriers (T-Mobile, AT&T, Verizon) filter or block business texts from 10-digit numbers that are not registered through A2P 10DLC, even when the send looks successful on your end. Until your registration is approved, the SMS inbox shows a banner with its current step. Every customer text also needs a number your company holds and an owner or admin's consent attestation. Text campaigns, schedule texts and texts to someone who has never texted your number also need the customer's opt-in.

Text your customers from your own number, with a consent record for each one.

Two-way texting, carrier registration inside the dashboard, and a consent record for every customer. Try ArborDash free for 14 days.

SMS Texting FAQ

What is A2P 10DLC and why do I have to care?
A2P 10DLC is the registration system that U.S. cell carriers (Verizon, AT&T, T-Mobile) require for business text messages sent from standard 10-digit numbers. Unregistered or improperly registered senders get blocked or filtered. ArborDash runs the registration from inside the dashboard in four steps, with most business details pre-filled from your company settings, then submits your brand and campaign to Twilio for carrier review and shows the status of each step.
What about TCPA?
TCPA is the federal law that requires a person's consent before a business sends them automated texts, and written consent for marketing texts. Statutory damages are $500 per text and up to $1,500 when the violation is willful, so they add up fast. ArborDash records each customer's opt-in and where it came from (your web form, your customer portal, a text from the customer, or paper or phone consent an admin records). Before a text campaign or a schedule text from the route planner goes out, ArborDash checks each customer's record and skips anyone whose consent is missing or has no verified source. Your team's replies to someone who has already texted your number skip the opt-in check, and anyone who texts STOP gets no more texts from your number until they text START.
Can I keep my current business number?
For calls, yes: forward your current line to your ArborDash number. Texts go out from the ArborDash number, a local number you buy in Phone Settings by searching an area code or city. Moving (porting) an existing number into ArborDash is not available yet, and call forwarding does not carry texts, so give customers the ArborDash number for texting.
What does carrier registration cost, and how long does it take?
$25 one time, paid by card in the dashboard, which covers the carrier registration and vetting fees. ArborDash pays the monthly carrier fee for Customer Care and Mixed campaigns; other campaign types, such as Marketing, carry extra monthly carrier fees. Brand review usually takes minutes for a sole proprietor and 1 to 3 business days for a standard brand, and campaign review typically takes 1 to 5 business days.
Does this handle MMS / picture messages?
Not yet. Photos texted to your number are not saved in ArborDash, and replies from the dashboard are text only. To get pictures of a tree before quoting, send a photo request from the lead. The customer gets a link by email (or you copy the link and send it yourself), uploads photos from their phone, and the photos attach to the lead.