Turn Past Customers Into Repeat Customers
Tree care is a seasonal, relationship-driven business. The customers who hired you for a tree removal last summer need pruning in the fall, plant health care treatments in the spring, and storm damage cleanup whenever severe weather hits. But if you are not staying in touch between jobs, those customers will call the first company they find on Google when they need service again. Arbor Dash puts email marketing and SMS messaging directly inside your tree care management platform so you can nurture customer relationships without switching to a separate marketing tool like Mailchimp or Constant Contact.
The built-in email editor uses a drag-and-drop interface that makes it easy to create professional, branded emails without any design or coding experience. Choose from pre-built templates designed for common tree care campaigns like seasonal pruning reminders, spring fertilization promotions, storm damage response alerts, and end-of-year thank you messages. Customize the template with your logo, brand colors, photos, and messaging, then preview it on desktop and mobile before sending. Because the email system is connected directly to your CRM, you can personalize emails with customer names, property addresses, and service history details that make each message feel personal rather than generic.
Subscriber management in Arbor Dash leverages your existing customer database. Every customer in your CRM can be included in your email list, and you can create segments based on service history, property type, location, customer status, and other attributes. Send a pruning promotion to residential customers in a specific zip code. Send a plant health care reminder to customers who received a treatment last year. Send a storm damage availability notice to all active customers in an area where severe weather is forecast. These targeted segments are far more effective than blasting the same message to your entire list, and they result in higher open rates, more click-throughs, and more booked jobs.
For time-sensitive communications, SMS and text messaging lets you reach customers instantly on their mobile phones. Send appointment reminders the day before a scheduled job to reduce no-access situations. Send a quick text when your crew is en route so the customer knows to open the gate or move their car. Send a follow-up text after a job is complete with a link to the customer portal where they can view photos and pay the invoice. Automated campaigns can be configured to send messages on a schedule or triggered by events like a completed job, an upcoming appointment, or an estimate that has not been approved within a set number of days. Open and click tracking gives you visibility into which campaigns are performing and which messages resonate with your customer base, so you can refine your marketing strategy over time.
- Drag-and-drop email editor with tree care templates
- Subscriber management from your CRM database
- Smart segments based on service history and location
- Automated campaigns triggered by events and schedules
- Campaign scheduling for send-at-best-time delivery
- SMS and text messaging for instant customer communication
- Open rate, click rate, and engagement tracking
- Personalization with customer names and service details
How It Works
- Navigate to Marketing in your Arbor Dash dashboard and create a new email or SMS campaign.
- Choose a template or build your email from scratch with the drag-and-drop editor. Write your SMS message.
- Select your audience segment based on customer attributes, service history, or location.
- Schedule the campaign or send immediately. Track opens, clicks, and conversions from the campaign analytics dashboard.